World Fitness Competitive Priorities
The spike in society's interest to pursue a healthy and physically fit lifestyle has made the fitness center industry one of the most competitive in today's world. To put it simply, being 'fit' is in, and individuals are taking advantage of becoming club members at one of the many gym and fitness center options. Companies must differentiate themselves in order to attract the customer base they desire. World Fitness, in Milltown, New Jersey, has been in business for over 30 years. Focusing on delivering the ultimate customer experience, this fitness center has been able to establish and distinguish itself in the highly competitive fitness industry. In order to stand out from the local competitors World Fitness has focused on their competitive priorities in this order: Quality, Flexibility, Cost, and Time.
Quality: World Fitness distinguishes itself, from local competitors by delivering outstanding quality to the customer base. State of the art weight lifting machines, ample workout space, and three levels of fitness equipment help to make this community fitness center stand out. A highly experienced personal training staff is also a key ingredient to providing gym members with quality. Trainers establish personal relationships with clients, teaching them proper form, assisting them through workouts, and providing nutritional guidance. Not only is the quality provided at World Fitness top of the line, but it is also consistent. The daily routines of the World Fitness staff helps to ensure that every aspect of this gym is well maintained. Delivering outstanding service is what World Fitness prides itself on.
Flexibility: World Fitness is able to implement the competitive priority of flexibility in order to provide excellent service to the gym members. The personal training options are easily customized to fit everyone's specific needs. Extended training sessions, specially designed nutrition and workout plans, and flexible training hours help to ensure each members' needs are met. Personal trainers are available from open to close. There are also an array of different fitness classes taught by accredited instructors that are open to gym members based on a variety of skill levels and interests. For example, zumba classes, circuit training courses, and cross-fit sessions.
World Fitness employees are trained in many different aspects of gym duties, making them flexible as well. Cross training in multiple jobs allows employees to be familiar in other departments in the case of being short handed or when the gym is very busy. Receptionists answer phone calls, set up new gym memberships, and answer client questions. They also help to keep the first level workout floor clean and organized. Maintenance staff employees ensure World Fitness is a spotless and safe workout environment. They organize fitness equipment on all three floors, repair broken equipment, and sanitize machinery. Maintenance staff members are trained beyond janitorial duties; these employees are trained to answer incoming calls and answer gym member questions appropriately.
World Fitness Hours:
Monday through Friday: 5 am - 11 pm
Saturday: 7 am - 6 pm
Sunday: 7 am - 4 pm
Cost: The competitive priority of cost is another aspect of differentiation World Fitness take into consideration, although this is not the main focus of the company. World fitness does feature competitive pricing, but it is not the lowest compared to other local competitors.
Lifetime Fitness - $150.00/ month (12 month commitment)
YMCA - $45.00/ month (student rate --> no contract)
- $70.00/ month (non- student --> $50.00 enrollment fee)
World Fitness - $25.00/ month (12 month commitment)
Retro Fitness - $19.00/ month (12 month commitment)
Coupons available at World Fitness
$75.00 enrollment, $25.00/ month, no contract
$50.00 enrollment, $25.00/ month, 6 month contract
$25.00 enrollment, $25.00/ month, 12 month contract
World Fitness is affordable, but never compromises quality for lower rates. Prices are such to ensure a feasible monthly rate and yearly payment for gym members.
Time: World Fitness offers flexible service hours to accommodate gym members. Weekday and weekend hours vary, and weekend hours are shortened during the summer months. This gym also features shortened holiday hours to give employees time to spend with their loved ones, as well as allow gym members the option to come and get a workout in. The speed of customer service at World Fitness is excellent. Clients and members are able to get the information they desire quickly and are able to get their questions answered in a timely fashion.
All of the fitness classes and personal training appointments start on time to ensure customer satisfaction! Weekly deliveries are made on time. There is always a wide selection of post workout fruit for sale. Shipment of supplements is also always on time. In order to keep customers happy, World Fitness must have products delivered on time to meet the gym members needs.
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