Conclusion

Conclusion

After interviewing Ron Capodanno, the owner and founder of World Fitness, we have learned much in regards to the process of how a successful, privately owned fitness center operates day-to-day.  We appreciate that this gym is driven by the surrounding community, and provides members with a comfortable and safe environment to workout in.  At World Fitness, the employees provide the best possible customer service and are properly trained to answer all questions customers may have.  Providing members with tips and suggestions on different workout and diet plans, the trainers at World Fitness are always helpful.

We have learned a lot about how the company operates overall, and how it provides members with quality services and products.  Since the company is privately owned, it was great to see how well focused they are on making the gym successful and well known in the community.  Again, we appreciate that this gym is driven by the surrounding community, and provides members with a comfortable and safe environment to workout in.

At World Fitness, the employees provide the best possible customer service as well as helping with the overall experience and quality of the gym.  As stated in the paper, quality is the top competitive priority for World Fitness due to competition from other gyms.  There are a several fitness centers close to World Fitness, which makes quality a key to attract customers to use and join the World Fitness over the other options.

While maintaining a high level of quality, the gym focuses on flexibility as well as cost and time as its priorities.  This ensures  a successful business that is differentiated among the competition.  Trainers are available from open to close everyday  providing specific training workouts that meet the clients needs.  Employees are able to do various activities around the gym to help out with demand.  This helps the flexibility priority.  Cost is substantially low when compared to other competing gyms, but it does not affect the overall quality of the gym.  The last competitive priority, time, falls into one of the recommendations for the gym.

The gym is open Monday through Friday from 5am till 11pm, Saturday 7am till 6pm and Sunday 7am till 4pm.  Our recommendation for the gym will be to open 24 hours to satisfy the needs of people who work till late or prefer to work out at later hours, especially on weekends.  Another recommendation for the gym is to expand the juice bar to compete with gyms such as Retro Fitness, which offers protein shakes, and various healthy smoothies for "pre" and "post" workout.

World Fitness overall is a well-maintained, high quality low cost gym that has great employees to fit the needs of customers. The recommendations will help increase quality even more, and open up more revenue from the extended hours and juice bar. Thank you again to Ron Capodanno for allowing us to take time out of his schedule and interview him about the gym.